In recent times, sustainability is becoming fashionable.

There are already many people who, by conviction or aesthetics, carry a reusable water bottle with monstrous prints up and down.

But sustainability goes far beyond generating waste, sustainability goes from principles, lifestyle, but above all, values.

Values ​​in toys

The values ​​are acquired throughout the life and the experiences lived but, those that most integrated we have, are those that we learn when we are small.

For children, the whole world is learning and, in this process, the family, school and the “tribe” play a key role.

This environment is responsible for transmitting values ​​to the adults of the future and one of the best tools we have to do is the game. According to these premises, we could say that a toy should be:

  • Cooperative: in order to avoid competition and promote collaboration to achieve the same objective. These are games that prepare children for teamwork, to share objective spaces and also discrepancies with classmates. Cooperative toys promote respect, a very important value both towards the environment, the others and ourselves.
  • Inclusive: it allows the play of all children regardless of skin color, social origin or physical and intellectual abilities. In life there are not two equal people and children naturally accept any difference, so that, favoring this innate inclusiveness of children, we will lay the foundations of a fair and unprejudiced society.
  • No gender: any toy should be able to be used by children regardless of their sex. Remember that both boys and girls have hands, feet, imagination and curiosity. We must strive to avoid adults being the ones who favor differences between boys and girls by prioritizing the interests and taste of each creature, instead of their sex, when choosing a toy.
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